How to Post Your Book Reel for Maximum Reach (Step-by-Step Guide for Authors)

If you’ve received your book reel from us — great. Now comes the most important part:

👉 Posting it the right way so it actually gets views, engagement, and potential readers.

This guide will walk you through:

  • Where to post your reel
  • How to use both versions (with & without music)
  • How to get more reach (even if you’re not tech-savvy)
  • Step-by-step upload help

Where You Should Post Your Book Reel

Don’t just post in one place — post everywhere. Each platform has its own audience and algorithm.

1. Instagram (MOST IMPORTANT)

  • Post as Reel
  • Share to:
    • Feed
    • Story
  • Optional: Add to Highlights (e.g., “My Book”)

👉 Bonus:

  • Reels can reach 10x–100x your followers

2. TikTok (BookTok 🔥)

  • Post as a normal TikTok video
  • Use hashtags like:
    • #BookTok
    • #BookRecommendation
    • #AuthorLife
    • #MustRead

👉 TikTok is where books go viral fast.

3. YouTube Shorts

  • Upload as a Short
  • Title example:
    • “This book will stay with you forever…”

👉 YouTube can push your video for weeks or months.

4. Facebook

  • Post as:
    • Reel
    • Story
    • Regular video post

👉 Facebook still has strong reach, especially for older audiences.

5. Pinterest (Underrated)

  • Upload as a Video Pin
  • Add:
    • Book cover
    • Keywords

👉 Pinterest content can bring traffic for months.

6. Twitter / X

  • Upload video directly
  • Add a short hook:
    • “This story broke me…”

7. LinkedIn (Optional but Powerful)

  • Especially useful for:
    • Non-fiction authors
    • Personal stories / memoirs

IMPORTANT: You Have 2 Reel Versions

We give you:

  1. With music
  2. Without music

Here’s how to use them strategically:

Version 1: WITH Music (Easy Mode)

  • Just upload directly anywhere
  • No editing needed

👉 Best for:

  • Quick posting
  • Non-tech users

Version 2: WITHOUT Music (VIRAL MODE)

This is where real growth happens.

Why?

Platforms like Instagram & TikTok boost videos using their own trending audio.

👉 If you upload OUR music:

  • Reach = Limited

👉 If you add TRENDING music inside app:

  • Reach = MUCH higher

How To Use It

  1. Open Instagram / TikTok
  2. Tap Create Reel
  3. Upload the no-music version
  4. Tap Add Music
  5. Choose a trending sound
  6. Post

How to Find Trending Audio

  • Look for:
    • Arrow icon (↗ next to sound)
    • “Trending” label
  • Or scroll reels and use popular sounds

📊 How Much Reach Can You Get?

With proper posting:

  • New authors: 1,000 – 10,000 views
  • Good content + trending audio: 10,000 – 100,000+ views
  • Viral: 100K – 1M+ views

👉 Even with 0 followers, reels can go viral.

🧠 Pro Tips (Most Authors Ignore These)

  • Post 3–5 times per week
  • Use simple captions
  • Always include:
    • Book name
    • Emotion (fear, love, mystery, etc.)
  • Reply to comments (boosts reach)
  • Repost same reel after a few days

⚡ Simple Posting Plan (Do This)

Day 1:

  • Instagram Reel (with trending audio)
  • TikTok

Day 2:

  • YouTube Shorts
  • Facebook Reel

Day 3:

  • Pinterest + Twitter

👉 Repeat with next reel


Final Advice

Your reel is not just a video — it’s your marketing engine.

The authors who grow are not the ones who post once…

👉 They’re the ones who post consistently and smartly.